COST OF LITIGATION
COST OF REBRANDING
COST OF USPTO/ TTAB
What is a Trademark?
A trademark is any word, name, symbol, phrase, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.
Do I need a Trademark?
Trademark registration protects your brand. By registering your trademark you create value in your business and provide you with the legal tools to prevent other from using your brand and capitalizing on your business.
When is the best time to get a trademark?
You want to begin the trademark process as soon as possible within your business development. This will ensure that you have everything you need to move confidently within your brand.
Should I trademark my brand name and logo?
Most business have at least two trademarks within their business their brand name and logo, which are two trademark applications.
Consider if you would be upset if you saw anyone using your copying your brand name or logo and if the answer is, yes then you should probably trademark both.
I haven't started using my brand name/ logo yet? Can I still trademark it?
Yes! Starting the trademark process before you begin using the brand name or logo is a great brand protection strategy. When you look to protect your brand before usage you are able to have a comprehensive search about whether there are other competing brands, and you can protect your brand as you build.
How long does it take for a trademark to get registered?
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